News: Golden Goose Deluxe Brand
1. Retail Expansion & Store Openings
New York Flagship Upgrade
Golden Goose opened a redesigned SoHo concept store (Spring 2024) at 72 Greene St, featuring an "art gallery" vibe with in-store customization (embroidery, hand-distressing).
Initiative: "Sneaker Recycling Hub" – trade in old sneakers for discounts (refurbished pairs donated to charities).
West Coast Growth
New stores planned for Melrose Ave (Los Angeles, 2025) and Miami Design District, targeting luxury sneaker demand.
2. Celebrity Collabs & Hype
Post Malone x Golden Goose 2.0
The rapper’s second collab (drops Nov 2024) features 24K gold-leaf detailing and grunge-inspired designs (1,200). Limited stock expected to sell out instantly.
Star Power:
Hailey Bieber’s white Superstar kicks drove a 200% U.S. sales spike (Footwear News).
Kendall Jenner and Timothée Chalamet spotted wearing custom GGs, fueling TikTok’s #GoldenGoose trend (5B+ views).
3. Sustainability & Backlash
"Re-Crafted" Recycling Program
Brand pledges 30% recycled materials in new shoes by 2025, but critics call out "greenwashing" due to energy-intensive distressing processes.
California Compliance
New state laws forced GG to add QR code traceability tags disclosing carbon footprint per pair.
4. Legal Battles & Counterfeits
Amazon Lawsuit Win
In March 2024, GG won **50–500+ originals).
Consumer Class Action
A California lawsuit (Case No. 24-cv-03872) alleges "misleading marketing" over intentional distressing – case ongoing.
5. Market Performance
Sales Surge
Per NPD Group, GG holds 12% of U.S. luxury sneaker sales (Q1 2024), trailing only Gucci/Balenciaga but growing 25% YoY.
Top Sellers:
Superstar (60% of sales)
Ball Star (platform soles, Gen Z favorite).
Competition: Eco-rival Veja and performance-focused Hoka are gaining ground.